About
Whatupdoe! I’m Vorrel, a brand-focused design director from Michigan who believes in the power of great storytelling and impeccable taste.
Background
My background spans marketing, UX, visual design, branding & identity, web design & development, photography and motion design. At the heart of everything I do is the drive to connect brand and culture and tell stories that feel human, honest, and lasting.
Outside of work, you’ll probably find me watching soccer, playing guitar, or deep down a rabbit hole researching watches.
Make, don’t mull.Begin, then become.Motion creates clarity.Experiment loudly.Let doing decide.
Experience
- BASIC/DEPT®Associate Design Director2022 – Now
- BuiltwellFounder & Creative Director2020 – Now
- OneMagnifyDesign Director2021 – 2022
- TrafficDesign Director2015 – 2021
- Hello InnovationDesign Director2013 – 2015
- Critical MassSr Art Director2009 – 2013
Education
- Full Sail UniversityAssociate of Science
- NC State University
Brands
18 brands and counting
And a few more I’m not really supposed to talk about.
“Time waits for no one. You get one shot to make something that matters. Do the work. Make memories. Leave a mark.”