KFC
- App Design
- Interaction Design
- UX
Two app moments for KFC: a Jack Harlow takeover that talks back, and a faster way to redeem Secret Recipe Vault rewards.
Jack Harlow
6/6 Digital Window
A digital window for the Jack Harlow Meal. The app opens on video, and Jack talks you through your order, reacting as you customise it.
Voice-over logic
Jack talks back
Triggers
The first line plays once you scroll a quarter of the way down the page. Tapping the Spicy Chicken Sandwich or Customize plays the next. Every side, sauce or drink pulls the next line from a modifier bank, starting over after the fourth pick.
The bank
“Mmmm, now we’re cookin’!” “Oh yeah, that’s fire.” “OK I see you.” “Yup, that’s exactly how I’d do it.” Sit idle for ten seconds and you’ll hear “You still there?” Just once.
KFC Rewards
Secret Recipe Vault
Quick Redeem for the Secret Recipe Vault: redeem a reward and drop it in your bag in one tap, with checks for participating stores and stock along the way.
